You have a brand new, great looking website that you and your designer have been working hard on, and it's done! It's time to celebrate!
But, THEN WHAT?
You have a website now, so customers will RUN to you and buy everything the second you're on-line, right?
Not exactly... a website IS an amazing tool that can work for you while you're focusing on your business, living your life, or even sleeping! But there are some important, effective and SIMPLE marketing methods and things you can do to give your brand new website a good start.
If you have a Marketing or Social Media plan with me, I will automatically perform and do many of these (and much more) for you, and you will receive a monthly or quarterly report that shows you everything that is being done. If you don't have one, or if you are paying an outrageous monthly fee for this type of service somewhere else, feel free to contact me for more information to see how I can help you!
So, HOW can you easily market and promote your website? Let's get started with some EASY, SIMPLE and EFFECTIVE methods to get the word out:
Search Engine Optimization (SEO) Strategy & Plan - SEO is included in all of the websites I build, and is crucial to help be found on-line when people search for your type of business, products and/or services. SEO is a subject in itself, so I won't go over all of the specifics here. If you are interested in this type of service, I can help. Please comment below or contact me.
Remember to add your new website address to your Social Media Profiles/About Sections on both your personal and business profiles. Which Social Media platforms do you use? Facebook Instagram Twitter LinkedIn TikTok NextDoor Pinterest Reddit YouTube Something not listed here? Please comment below!
Announce your new website on all of your social media platforms! Do not miss out on the power of Social Media, which can be an effective way to promote your website, as it helps businesses reach a diverse audience. Promoting on your social media is one of the best ways to build your on-line presence and generate interest, grow your Followers, fans, web site visitors, prospective customers and find the people that you can help with your products and/or services. So tell people about it! If I build a website for you, you get a free Site Launch/New Website Announcement graphic to help announce your new website! Custom designed, especially for your website/company, so don't forget to post that!
Ask your friends and followers to share your website or post.
Take advantage of Cross Promotion so that your chances of reaching more people are higher. If you're sharing on Facebook, be sure you are connected to your Instagram page so that you can easily, quickly and automatically post to both at the same time, and visa versa.
Don't forget to add your new website address to your email signature! Your email signature is sometimes an underrated, but IMPORTANT tool. Make sure your email signature also includes your business logo, links to your website and social media accounts, and includes other pertinent contact information. You can even include specials, promotions, a video, a banner and more in your email signature. Your email signature helps to put your brand's stamp on all of your outgoing emails and can help to promote your website and company to all of your email recipients. If you don't have an email signature or need help with yours, I can create one for you! Leave a comment below, or contact me.
Don't forget to update your Google Business and Yelp Business Profiles with your new website link! If you don't have a Google or Yelp Business Profile or need help with your existing Profile(s), I would be happy to help. Leave a comment below, or contact me.
Try to update your website on a regular basis. There are many benefits to this! Keep your website fresh and interesting by regularly updating content with new photos, events, projects, customer reviews, products or services. This not only helps to create "repeat visitors", prevents current website visitors from losing interest (if there's never a reason to go back, why would they?), but this is also important for search engine indexing so that you are more likely to be listed and ranked up high! Search Engines not only love great SEO, but fresh content. In addition, if you have outdated or old information, broken links or really old photos that you never or rarely update, you will lose website traffic and relevance in search engine listings and ranking.
When you do add new content, let your friends and followers know about it! Post a fun video or Reel, a photo or just a simple post and link to your website to tell everyone what's new!
Don't forget to get new business cards with your new website address on them!
Add your new website link to your storefront window, business sign, vehicle, shirts, hats, pens, drink bottles/tumblers or other promotional gear!
Do you have an idea or thought that I didn't mention here? I would LOVE to hear from you. Please share in the comments!
Did you find this information helpful or do you know someone it might be able to help? Please share it by clicking one of the Social Media/Share icons below!
COMING UP NEXT: 8 Reasons Why Website Promotion is Important Be sure to Subscribe to our Blog to be notified when this is posted!
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